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Capstone Group Experience, Knowledge and Passion about Business Strategy and Management Accounting

The Capstone Group was borne from a perceived need by small to medium sized business to access low cost – yet high quality – business services delivered with a passion for personal service. Matthew Reynolds, the CEO of the company, says -many accounting firms just focus on compliance work – at Capstone Group we don’t do tax – so we can fully focus on management accounting, consulting and assurance-. The Capstone Group specialises in a number of areas:

Business Strategy

Each week we see examples of former blue-chip companies having lost their way – Billabong, David Jones, Darrel Lea, Fairfax Media – to name a few. The world is changing rapidly through increased globalisation and new technologies. Many companies are not adapting or failing to understand they need to adapt. Why do some companies thrive and beat the odds whilst others fail to adjust? Clearly there are many factors that explain a company’s performance. However there is one constant that would be present amongst the top performing businesses – a cleverly crafted and well executed strategy. A great strategy looks to capitalise on emerging opportunities, produces good performance, is adaptable to changing business conditions and can withstand the competitive challenges from rivals. At The Capstone Group we have the experience, knowledge and the passion to assist companies in the strategy development process. Through the use of power-points and mind-maps we can facilitate the strategy formulation process. We also work with our clients in examining how successful the strategy has been. Management Accounting

What is the difference between a bookkeeper and a management accountant? Many businesses utilise a good bookkeeper and that’s great. However, in our experience, management require more than just the outputs of the financial management software. A good Management Accountant will add value to a business by explaining what the results mean for the business. They will look at: (i) How effectively the assets of the business are being deployed (ii) What is the most effective use of capital for a business (iii)Is the current strategy working or should management look the a new strategy (iv)What are the cash flow implications for a business based on various -what if’ scenarios (v) Is the business meeting the financial expectations of owners? (vi)Assessing the effectiveness of any marketing strategy (vii)Assessing the appropriateness of accounting policies (viii)Seeking to improve the effectiveness of the accounting function (ix) Assist with government grants such as EMDG and R&D Ac recent Management Accounting assignment led to a restructure of the accounting function and adopting greater use of technology to reduce inefficiencies.

Not for Profit Entities The CEO of The Capstone Group, Matthew Reynolds, has extensive experience in assisting not for profit entities in various capacities. The Capstone Group-s key services for the Not for Profit sectors are: audit services (excluding company’s limited by guarantee), MYOB advisory services, management accounting and bookkeeper supervision.

The Capstone Group is a results orientated business we offer Business Strategy and also MYOB and LEAP Certified Consultants and work with clients to maximise the value of their software. It provide specialised accounting,Management Accounting and Not for Profit Entities etc.