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A Simple Guide In Developing A Crisis Management Plan

Crisis management is said to be the procedure in which an organization takes on the different events or situations that may threaten or harm the stakeholders, the general public and/or the company itself. Before you can make the crisis management plan, there is a need to first define the threats or crises that might affect your business. In order for you to identify them, there are three things that you have to look for. These are the events that threaten the success of the business, the element of surprise and short time that is needed to make the right decisions. According to experts though, there is a fourth element required to determine whether a certain event is a crisis and that is the need for change. In this case, if that particular situation does not call for change, it can be considered as just a failure or an incident and not a crisis.

Another thing that you have to know before you make the crisis management plan is the very little contrast between risk and crisis management. For many years, there have been comparisons between the two even including debates about risk management vs. crisis management. The main dissimilarity between them is that risk management involves the assessment of potential threats and searching for methodologies that will help the business in avoiding the threats. Crisis management on the other hand deals with threats themselves after they have broken out of company control.

The crisis management plan is created in order for the supervisors or the business owners to obtain guidelines for any crisis situation. Thus, it should be an effective document, which includes the fact that it should be continually updated since the industry, the company and the world changes rapidly. Crisis management planning is and will always be a part of the overall protection and emergency awareness and strategic planning process of the business. To get started, five Ps and one E should be remembered: predict, position, prevent, plan, persevere and evaluate.

The first step is to always identify the issues but this does not mean that once you have detected the concerns, you will stop there. This is an ongoing process which includes creating a list of every imaginable company issue starting with the things that will most likely happen. Then you will need to categorize and prioritize the items on the list. You can assign a crisis team that will help you in completing the task. The next step is for policy preparation which involves the policy statements with general principles such as honest, direct and timely responses, ethical standards integration and considering media when implementing the business practices in dealing with emergencies.

The crisis management plan is not complete without the specific responses toward the threats. When drafting them, consider the scope of the crisis, the established unified response and the knowledge of the staff members. The crisis management planning process should be clear, concise, simple and consistent so that the crisis management plan can help in identifying the things that happened, why they occurred and what the company should do to ensure it will never take place again.